Poor residents expelling, repression to homeless and itinerant workers, police violence on occupied buildings and persecution on social movements are a balance of the social hygiene operation leaded by Sao Paulo’s mayor Jose Serra with his Secretary of Services Andrea Matarazzo who is also responsible for local downtown management - in the name of a "Downtown Gentrification" of Sao Paulo city. In opposition to the hygienist downtown gentrification many movements has planned actions in solidarity to the poor population of the centre. The International Association of Confectioners Without Borders threw a pie in the face of Housing Secretary Orlando de Almeida during a conference in Sao Paulo University. In other occasion Fіrum Centro Vivo, a coalition of many groups based at SP centre, organized a fun act at Services Secretary’s house, Andrea Matarazzo.

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